According to the Medical Tourism Association, Medical Tourism occurs when a patient moves from one city, state, region or country to another in order to receive medical care due to lack of availability, access or affordable care. CHCER has partnered with the Dongbu Group in Korea to provide services to a rapidly growing Medical Travel industry in the Korean market.

Dongbu CHCER MTK is a strategic alliance between Dongbu Corporation, a $25B Korean Conglomerate with over thirty lines of business across several major industrial segments, and The Center for HealthCare Emergency Readiness (CHCER), a US Healthcare Emergency Planning and Management consultancy with deep subject matter expertise in all areas of hospital safety and security, accreditation, administration, operations and logistics.
MedicalTouristKorea.com (MTK) has offices in Seoul Korea, Nashville TN. and Atlanta, GA., USA, and is focused on providing world-class marketing communications and marketing support to the Medical Tourism industry in Korea.
Mission Part One – Support for the Patient:
The first part of our mission is to fanatically serve individual patients and companies seeking quality medical care at affordable prices. We are laser-focused on providing Quality, Access and Value to patients.
What do we mean by?
Quality
We only recommend internationally accredited institutions who have a strong track record of performing specific procedures that puts them in a first-tier provider status, for both number of performed procedures and successful outcomes compared to US counterparts.
Access
Lack of affordable insurance and healthcare continues to drive middle class families to bankruptcy as is evidenced In this Bloomberg article: Harvard researchers say 62% of all personal bankruptcies in the U.S. in 2007 were caused by health problems—and 78% of those filers had insurance. We believe that affordable healthcare should be available to all. Currently 9% growth in costs while deductibles continue to rise puts American families’ one illness away from the poorhouse. We do not believe that US Health Reform will solve the underlying cost issues.
Value
Medical Service Value is a function of quality received versus the cost of the treatment. With US costs rising three times faster than the GDP, it becomes increasingly difficult to get quality care for money. Our goal is to help patients get the best care possible for the money. We believe that Korea offers the best balance of quality and cost, with prices up to 75% lower than in the US market. For example, a $170,000 Heart Valve replacement in the United States is priced at $43,000 in a top hospital in Korea. Even after relatively lavish travel expenses, that leaves well over $100,000 in potential savings.
Mission Part Two – Support for the Provider:
World-Class Marketing and Marketing Communications Support
Our services include turnkey Online and Social Media Marketing, Planning and Execution. We also offer Operational Consulting Services covering resource allocation and Emergency Management.
Our Services
Dongbu CHCER MTK offers consulting services that cover the complete value chain for International healthcare providers targeting the US traveler, including:
- Hospital Accreditation Preparation and Consulting for Selected Partners,
- Hospital Emergency Planning and Preparation Consulting covering Incident Command Systems (ICS), Physical Security and All Hazards Planning (Chemical, Biological, Radiation, Nuclear and Explosive threats) for Selected Partners
- Turnkey Online Marketing Packages (English Language Websites, BLOGs, Social Media Planning and Execution) for Selected Partners,
- Information Systems Integration Services, including hospital CRM, ERP, Network Management and Data Center services for Selected Partners,
- Medical Service Travel Facilitation for Selected Partners,
- International Healthcare Service Marketing Planning and Strategy Consulting,
- International Patient Center (IPC) Formation and Operations Consulting,
- Customized Medical English Language Programs for Providers and University-level Students for selected partners.
For more information visit
http://www.medicaltouristkorea.com